Other Case Studies:
Case Studies:
Artemide.
Bruno Rodella.
12th May 2011
Artemide Group is a world leader in the high-end residential and professional lighting sector. Founded in 1960 the Artemide Group is based in Pregnana, Malanese and operates through 24 controlled and participating companies and a distribution network that includes 51 single-brand showrooms in major cities all around the world. The Artemide products are distributed in 83 different countries.
Bruno Rodella is the Area Manager looking after all sectors.
What was it about HI Design ASIA that made you decide to attend?
I don’t have the opportunity to meet big designers as I am too busy. Hi-Design is a good opportunity to meet with Senior Designers who know their projects.
Tell me about any good meetings that you have had, and particular encounters in meetings or outside of them?
80% of my meetings were good, I have spoken to designers with current projects and come up with solutions they have needed. I have no doubt that I will get a few contracts as a result of my meetings.
What have you been able to achieve at HI Design ASIA? How has this been helpful to you?
Hi-Design has allowed me to meet with Senior Designers with current projects, I have been made aware of what is needed within the industry. As well as the structures meetings I have had plenty of networking opportunities to continue meetings in a relaxed informal atmosphere.
How is HI Design ASIA different to other events? What sets it apart from the traditional exhibition?
I don’t attend exhibitions I feel they are a waste of time so can’t compare. Hi-Design has been useful and I will be attending again!
Will you return to HI Design ASIA? Why?
Yes Hi-Design Asia has been worth my time & money.
If a contemporary who was wondering about attending HI Design ASIA asked you about it what would you say?
Give it a go it has worked for me and I’m sure it will for you!
